I Am Alert (but not alarmed)

Views from the Floor

sophie Cunningham says:

That is one very ugly and stupid logo.

kate says:

why do people persist with using all lowercase? why can they not present the bank as the grown up institution it is? why do they follow this trend for leaving out 'the'?

Virginia says:

I don't HATE the logo, but the face and the lowercaseness are going to make it date horribly quickly. It has stuff in common with some so-called Web 2.0 logos, many of which I quite like. But by next year... stay tuned for some hatin'.

kate says:

I think I'm getting increasingly annoyed by re-branding. With the exception of providing work for designers (which I'm certainly in favour of) I think it's counter-productive in a lot of cases.

I wonder why they think the old logo was the problem? Maybe if they worked on actually improving services to the public (and advertised actual improvements) they'd get the increase in business they're looking for.

Virginia says:

It's cheaper for them to rebrand than to actually do anything postive in a business sense. Fuckers.

kate says:

My old work changed name several times in three years. Three departmental names, and one change to the institution as a whole. It would have meant lots of expensive new signs, if they'd ever bothered to install any. For a place on a tight budget, getting all new brochures, forms, letterhead (plus wasted staff time to change everything) was hardly a saving.
It's just new management putting their stamp on things.

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