Huge or Enormous?
12 March 2006
Filed under Life, Text, Travel
The Starbucks subsidiary serving coffee at SXSW gives customers a choice between “tall” and “grande” lattés. “Whatever happened to ‘small’ and ‘medium’?” I asked the girl behind the counter. She replied: “Well the company started in Italy, and these are the Italian words for those types of coffee.”
Really?
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Views from the Floor
kate says:
Damn shame those Eye-ties don't have a word for Espresso, or Local Independently Owned Cafe. I'd never realised that American marketing was so constrained by the Italian language.
Aaron says:
I'm not sure if you're being sarcastic or not, but the evil empire was started in Seattle, Washington. Only the inspiration came from Italy.
Virginia says:
Yeah, I was being sarcastic. In fact, I said to the counter-girl "I don't think 'tall' is an Italian word", and she looked at me blankly.
Aaron says:
Brilliant, that never even crossed my mind.
Cinnamon says:
Next time I order coffee in Italy I'll ask for a Venti (which means 20) and see if they know what I want.
Joseph says:
Totally off-topic, but now six days since the Cats won the night final and still no gloating?
Bob says:
I just happened to wander in here following a link, but it's for that reason I avoid SB like the plague everywhere in the world except the US, where it's almost impossible to get an espresso (without risking getting mugged). That and a philosophical objection to buying coffee from someone who thinks that a litre of goo called an 'extra tall grande caramel double decaf venetian with cinnamon chocolate sprinkles and a twist of lime'... is coffee.
But I'm just intolerant. I also get peeved in many cafes in Oz, where I ask for an espresso or a short black and get a ristretto. Whatever happened to the demi-tasse?
Speak, friend, and enter