How to make a Day Spa sound like work
1 September 2006
Filed under Language, Life, Text
Our goal at The Day Spa is to design treatments to bring you back into balance; results-oriented therapies using nurturing high-touch approaches and unique sensory experiences.
You know what I don’t want? A “result-oriented therapy”. And a “high touch” is something the tribunal gives Cameron Mooney two weeks for. Stupid writing shits me.
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Views from the Floor
Steve says:
Perhaps the copywriter just returned from the 'Simplicity: The Art of Complexity' seminar.
Peter says:
Name names! Reading that makes me want to send them an email saying how inpenetrable their writing is.
Please?
Virginia says:
The Day Spa at Werribee Mansion.
kate says:
In a similar vein, I read a brochure yesterday for a business that (among other things) sells a Rainbow Relaxation tape. I'm assuming that isn't a queer reference, so I wont be shelling out the hard earned.
It's so very hard to find relaxation materials that don't make me angry.
cc says:
Must everyone have a misson statement? Really.
Still, perhaps it sells better than,
Our Goal at The Day Spa is to slap mud all over you then wash it off again, pound you with our fists, peel layers of skin from your face just by rubbing and then push your cuticles back till you squeal.
kate says:
"our goal at the day spa is to slather you with expensive useless stuff and charge your western consumerist soul to the hilt..."
Yup, probably best to stick with what they've got.
Speak, friend, and enter