Sharing is caring
3 February 2009
Filed under Books, Text
I’ve just paid for and downloaded a PDF book by Mark Boulton called Five Simple Steps: Designing for the Web. It’s a really nicely-designed publication, and although I’ve only glanced through it so far, it seems to be chock-full of great advice and examples. I’m also really impressed the way Mark’s gone about promoting it via his networks over the last six months or so.
The only sticking point for me is the application of a software-license-style fee structure: 12 pounds1 for ‘one user’, 25 pounds for five, and 50 pounds for a ten-user license. I haven’t really got that much to say about this, other than that books are surely meant to be shared, and in their sharing gain all kinds of attributes not as easily quantifiable as cash – influence over a broader audience, for example.
Compare Mark’s payment structure with that of Massimo Vignelli, who recently released a book-length PDF of his musings free of charge - I’m not for one second suggesting that Mark shouldn’t profit from his book, but rather that it may be interesting to try to gauge the comparative merits of reach and profit, to determine whether over time, reach leads to greater influence, and therefore – presumably – more demand for your services, and thus more money). Of course, Vignelli’s got both reach and (one assumes) cash in bucketloads, so perhaps he’s not the best example.
1No, I can’t be bothered finding the pound sign
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Views from the Floor
Peter says:
That's a nice photo. For me, however, it's a depressing one. I don't like autumn; it means that summer is ending and that, shudder, winter is on the way. There's nothing better than knowing that shorts and a tshirt will be enough to get you through the day and night, and that shoes are an optional extra. Long live summer!
Khoi Vinh says:
That is a nice photo. Is there a semantic link between the skipping girl and vinegar that we might not know about in North America? I kind of hope there isn't, as I think there's a certain poetry to how illogical the juxtaposition is.
Virginia says:
Somewhat unromantically, but semantically, it's a brand (long defunct). It's heritage-listed, I believe, so although she no longer skips neonly, she's preserved in her confused three-ropes-at-once state for ever. I hope.
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